What makes you uncomfortable?
Who is Yes Theory and what is Seek Discomfort? Yes Theory is a Youtube channel with 3 million subscribers. They are a group of friends who strive to put themselves and strangers off the street in situations that push them out of their comfort zones. Marketing Issue: Seek Discomfort is Yes Theroy's merchandise brand. Youtubers with high subscriber counts typically have merch to make more money and for their subscribers to purchase. This also allows for marketing when the subscribers post about their merch they have bought and wear it so people can talk about it or look up the name. Yes theory either puts Seek Discomfort or Yes Theory on all the shirts, hats, board shorts, everything they sell. Value Proposition: We at SEEK DISCOMFORT believe clothing is not just merchandise, but an expression of self , identity , and ideology . Those that wear SEEK DISCOMFORT are now a part of an inclusive and encouraging community that supports each one of our individual and co
